What you need to know about BNPL: India’s fast-growing credit option

Brand feature on Hindustan Times: Read here

Buy now pay later (BNPL) trend is becoming popular across APAC by enabling consumers to defer payments and access to readily available credit. Grab, GoJek, Razer, Atome and more companies have all jumped on the bandwagon as well.

The increase in uptake of BNPL service across APAC has been fuelled by Gen Z and millennial shoppers, especially since the pandemic. However, it is important for borrowers to understand that BNPL is essentially still a loan and like any other loan, it will still fall upon the borrower to make repayments promptly.

Flow is resolved to inform and educate the consumers on properly managing their BNPL debt through this article in Hindustan Times, starting with India where the BNPL market has skyrocketed in recent years.